SG360° Delivers Boutique Direct Marketing Services on a Mass Scale (piworld.com)
“One of our clients recently referred to us as the ‘Swiss Army Knife’ of direct marketing providers,” John A. Wallace Jr., president and CEO of SG360°, says. If the client had declared the company to be direct marketing’s equivalent of the famous Wenger 16999 Swiss Army Knife Giant — a 2-lb., 12˝-long pocket toolbox containing 87 implements and 141 separate functions — he probably wouldn’t have been embarrassed. The comparison may be exaggerated, but not by much. Wallace points out that the “360°” in the company’s name reflects its determination to give customers everything they need to conduct successful direct marketing campaigns under one roof. In this, he contends, SG360° is unique, because its only business is direct marketing through hyper-targeted mailings, in volumes as massive or as minuscule as the customer desires.