Direct Mail Savings Delivered (

There’s no lack of evidence suggesting direct mail delivers results. Take its average response rate: A respectable 5-9%, towering over that of email at less than 1%.

Yet despite the smorgasbord of statistics underpinning its advantages, only about 50% of businesses report using direct mail in their marketing strategy, compared to over 80% utilizing email.

Spoiler, it comes down to cost. The physical production and shipment of a printed mail piece typically comes with a larger price tag than that of digital mail.

However, a strong mail campaign doesn’t have to be the budget-consuming super beast it’s cracked up to be. Knowing how to navigate USPS tools, and take advantage of postage efficiencies can cut costs significantly, and ultimately, increase your ROI.

Here we’ve outlined some of the smartest ways to boost your return on investment and make your direct mail campaigns work harder without chewing through your budget.
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