Dentsu Aegis Network has acquired an additional one-third stake in Merkle, giving it 100% ownership of the data and precision marketing firm. The transaction follows its purchase of a majority interest in the company in 2016. The original deal provided DAN with an option to buy full ownership next year but the parties agreed to accelerate that timetable, giving DAN full ownership now. As per the initial agreement, payment will be made in the third quarter 2021.
The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story.
Any successful campaign, at its core, is about storytelling. The iconic signature photo. The memorable language. The heart-tugging anthem video. The humorous Instagram posts.
Content … it’s what tells your campaign story. How you engage on a sensory level. How you connect with your audience. How you use content is vital to the effectiveness of the campaign. Fortunately, there are more ways than ever to capture engaging content. And with increasingly tighter budgets, it’s more important than ever to maximize your efforts while saving money.
With these three techniques, you can create showstopping content that will bring your campaign to life without killing your budget.
learn more at: https://www.jschmid.com/blog/campaign-building-blocks-part-i-content/