Many designers tend to think of colors as something that have only a purely aesthetic impact. However, colours are actually a vital component of the psychological impact of your design on users. Colors send a message without being overt and can thus determine buying choices. It only takes 90 seconds for a person to form an opinion about your product, and it’s estimated that up to 90 percent of that opinion is based on colors alone. Since colour is often the first thing users notice, it has a huge impact on their thoughts. Color is a part of the language that designers use to communicate with their users. Having an understanding of color psychology is a key aspect of creating color palettes that increase conversion. In this article, I want to share practical tips on how to use colors to increase your conversion rate. Click read more below for more of the article.
In the last two blogs written by Michelle Houston, she covered the importance of using Contribution Per Order (CPO), instead of ROAS when evaluating the performance of marketing programs. At the end of one of those blogs, she talked about the importance of also assessing and understanding the significance of lifetime value (LTV) as part of the equation. I wanted to continue that thread and take it a step further by incorporating LTV as the last step of the proper analysis into the equation.
As covered in past discussions, LTV is an important metric to track as it will vary widely by acquisition source. When applied to the first order for a new customer, CPO is the equivalent to cost or profit per customer acquired. This will vary by acquisition source as well. When CPO is combined with LTV, those metrics are a powerful tool in driving your company in the right direction (or wrong direction if you’re not careful).
In the analysis below, we can evaluate the total effect that CPO and LTV have on the current and future business. That effect allows you to make educated decisions on where to place marketing budgets to set the business up for success. If evaluating acquisition cost/contribution in a vacuum, the data would indicate cutting all postal since it lost -$12 on the initial order and redistribute to SEM non-brand, email, and social, which are marketing channels that can leverage the additional marketing spend.
much more at source: https://cohereone.com/the-last-step-for-success/?utm_medium=email&_hsmi=90240338&_hsenc=p2ANqtz–9zmFiEtQe8OsNq_N9mTWn9LDyJNAxc8JKvcNau2SmvbxKDD043pScjVQzmVLOFF7jFcUxyXhlvfMuNk-XC7blfUg5VIfo35U3I1PNSGUJfuh0Lb4&utm_content=90240338&utm_source=hs_email