Carbon Balanced Paper relaunches in the UK

CarbonCO officially relaunched the initiative yesterday (10 December) in partnership with international conservation charity World Land Trust (WLT).

Carbon Balanced Paper balances the carbon impact of the paper that printers, paper-makers and distributors use through the work undertaken by WLT.

As part of its activities, WLT has identified areas of forest that, through protection and reforestation projects, can offer opportunities for specific carbon balancing programmes.

Carbon is offset through the purchase and preservation of ecologically important forestry under imminent threat of clearance, which then locks carbon that would otherwise be released.

Carbon Balanced Paper was initially introduced in 2008 but had previously been exclusively tied into Paperlinx and was halted earlier this year when most of Paperlinx’s UK operations fell into administration.

During its initial phase prior to the relaunch, more than 350 printers in the UK had registered 12,000 individual carbon balanced print jobs on behalf of 2,500 different brands and organisations.

CarbonCO director Jonathan Tame said the initiative was an easy way for printers to add value to their clients by helping them meet their growing environmental targets and it also enables printers to attract new and prospective eco-conscious customers.

“It’s a credible way to reduce the carbon emissions of their marketing communications simply through the choice of paper,” said Tame.

“Printers can differentiate themselves from others in the marketplace and can also help customers to reduce their carbon emissions.”

Carbon Balanced Paper is now available through paper merchants Antalis UK and Denmaur Independent Papers and paper specialist Fedrigoni UK.
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