Day 1: Amazon Prime event spurs $7.9 billion in U.S. ecommerce sales

When it comes to building a successful brand, understanding what you believe in and defining your core values are essential. But many brands stop there and forget that the most important part is to LIVE those values every day. Your actions are what speak the loudest, not simply stating what you believe. Just like humans, your brand will be judged by its behavior. see video at: https://www.jschmid.com/blog/mind-your-behavior/

If you’ve been following J.Schmid’s blog posts recently, you’ve already enjoyed reading about the many ways to make your catalog stand out, from show-stopping covers to using devices that invite interaction. But what about rethinking the very construct of your catalog? What about developing a mix-it-up strategy? We know the traditional catalog format serves many purposes: it provides the real estate to express your brand and convey the breadth of your product selection. But the other truth is that you can also stand out in the mailbox, capture attention, and achieve multiple objectives by changing up your format every now and then. Here are five ways to think outside the catalog “box,” as it were. See more at: https://www.jschmid.com/blog/disruptive-catalogs-five-ways-to-mix-it-up/

Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure their email marketing efforts are well-prepared, strategic, and effective. Here are some key areas to focus on during your holiday email program review: 1. Ensure that your automated feeds are actually on and working. 2. Abandon cart emails have one of the highest engagement and conversation rates. 3. Is your ESP capturing all abandoned cart / browse emails? 4. Incorporate a first-time buyer nurture series. Click Read More below for additional insight.