Traditional Search Forecast To Fall 25% By 2026: Gartner (mediapost.com)

Traditional search-engine volume and traffic to publisher sites is estimated to fall 25% in two years, with search marketing losing share to generative artificial intelligence (GAI) chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday.

Alan Antin, vice president and analyst at Gartner, believes GAI tools will become the “substitute answer engines, replacing user queries that previously may have been executed in traditional search engines,” forcing companies to rethink marketing channels and strategies.

Organic and paid search remain vital channels for technology marketers seeking to reach awareness and demand-generation goals, according to data released in November 2023, but search and content generation is about to undergo massive changes.
more at: https://www.mediapost.com/publications/article/393629/traditional-search-forecast-to-fall-25-by-2026-g.html

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