As many of us know, it’s easier and more profitable to reactivate a lapsed customer than trying to gain a new one, whether through digital, postal or retail. There are many techniques that are deployed in order to identity the proper audiences in the offline world, such as RFM+ segmentation and optimization, or modeling through a co-op. All of these techniques are tried and true and should continue to be used to identify the appropriate reactivation group for any campaign. But now there is a new player in the game and it’s proving to be a game changer. CohereOne has had a long-standing relationship with the digital company 4Cite, leaning on their technology to drive many programs, which has increased our client’s digital performance. Using their digital data, 4Cite could identify the postal address for anonymous site browsers and/or cart abandoners, and thus we quickly determined that we should be using that powerful data in our postal efforts. Learn more at: https://cohereone.com/a-game-changer-in-customer-reactivation/?utm_medium=email&_hsmi=107235557&_hsenc=p2ANqtz-9ESPdGAIhmNcVSGZR77As1qmy4lY9GqSh2PQ9NzBP9Kv4yqujTZTJsfpoWxLiFkdMvnjrIsPwNHFtnsS51cux8k_J2E-IohhzmZ_lBHIiBqBPTApg&utm_content=107235557&utm_source=hs_email
Print marketing offers a blend of many offline marketing touchpoints in the customer journey that multiplies marketing performance when incorporated into a comprehensive optichannel strategy.
This course will cover:
*New technologies and data-powered print marketing techniques
*Top design concepts to consider
*The importance of brand consistency across channels
*Research: The power of offline marketing in optichannel campaigns.
During the Track 1 presentations, you’ll hear from leading experts including:
*Brent Niemuth, President & Partner, J. Schmid
*Tim M. Curtis, President and CEO, CohereOne
*Ray Van Iterson, USPS
*Sabine Lenz, Founder, PaperSpecs
*Lisa Cross, Principal Analyst, NAPCO Research
*Chuck Schonert, Director of Research and Development, Idealliance.
sign up at: https://lndnm.napco.com/20211213_BUU_WBNR_ELITE_6082_LP.html