Marketers Find More Uses For Generative AI (

ChatGPT just arrived a few months ago, but the implications of generative AI can seem confounding to the average marketer.

Here are a few ways marketers have found to use generative so far in 2023:

Image generation: Tools such as and Midjourney can generate multiple versions of the same ad to try on various audiences. Notably, Heinz used OpenAI’s Dall-E 2 to create images of ketchup and it did so in a memorable fashion, in which all the images looked like Heinz bottles.

Personalization: Using the traditional methods, creating personalized campaigns is often too much work, but generative AI has the promise of making personalization much easier.
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