Every drop matters—and your paper choice makes a difference. MIDLAND’S new study breaks down real ink consumption rates so you can print smarter and boost profitability. Run High Speed Inkjet? You’ll want to see this. Comment “INK” in the link to get the quick walkthrough.
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R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, earned recognition in Ad Age’s 79th Agency Report as one of the world’s biggest agencies. The 2023 report represents the fifth consecutive year RRD Marketing Solutions is featured in the agency report. Produced by Ad Age DataCenter, the industry’s most authoritative source of competitive intel, the Ad Age Agency Report includes listings of advertising, marketing services, and media agencies based on 2022 revenue.
Google this week began testing its controversial cookie-less tracking and targeting system, which relies on placing Chrome users into audience segments based on their web-browsing history, and then transmitting data about those segments directly to publishers. The company has enrolled “a small percentage” of users in the United States and other countries in tests of its new, so-called "Federated Learning of Cohorts." The only way for people to opt out of the tests is by disabling third-party cookies in the Chrome settings -- though Google plans to offer an opt-out control in April.
The thrill of victory. The agony of defeat. Any direct mail creative endeavor has the potential to go from “All hail!” to “Epic fail!” Join Matthew Fey, vice president and creative director at J.Schmid & Assoc. Inc., for an honest, amusing, and sometimes painful examination of why some creative efforts yield spectacular successes and why others, well, not so much. From high-fiving wins to head-scratching losses, examine a series of catalog and direct mail case studies from a variety of brands – including apparel, food, retail and more on the consumer side, with a few business-to-business examples thrown in for good measure. What went in to the creative decisions? How were they successful? And when they weren’t, where did they go wrong? Glean valuable lessons from both success and failure to get the most out of your direct mail creative. Join Us For An ANA Exclusive Webinar ... All Hail or Epic Fail? Featuring J.Schmid's Matt Fey, Wednesday, July 13, 2022 at 12:00pm Central. Register at: https://www.ana.net/webinars/show/id/COMWW-220713