Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure their email marketing efforts are well-prepared, strategic, and effective.
Here are some key areas to focus on during your holiday email program review:
- Ensure that your automated feeds are actually on and working.
- Abandon cart emails have one of the highest engagement and conversation rates.
- Is your ESP capturing all abandoned cart / browse emails?
- Incorporate a first-time buyer nurture series.
Click Read More below for additional insight.
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