CohereOne, the premier direct-to-consumer marketing agency and strategic consultancy, is pleased to announce the addition of Rob Santangelo as Senior Vice President of New Business Development. Santangelo joins CohereOne after six years at Belardi Wong in New York, where he successfully spearheaded the business development infrastructure for the marketing strategy and creative services firm. As both the youngest director and vice president in company history, Santangelo closed business with over 200 top brands during his tenure and generated at least $1 million in new business revenue each year. “CohereOne has been enjoying tremendous growth,” said Tim Curtis, President / CEO of CohereOne. “The addition of Rob supercharges our effort to serve the burgeoning direct-to-consumer industry. His insights and his understanding of how digital native brands launch and expand their use of the direct mail channel speaks for itself.” Santangelo began his career at 1-800-Flowers.com, and rapidly advanced in the organization from Associate Category Manager and Category Manager of Ecommerce Merchandising to Manager of Fulfillment Partnership Sales. Under his direction, the company’s Fruit Bouquets product line increased its fulfillment footprint from 13% to 78%.
How is your brand committed to sustainability? How are you communicating that to your audience? More and more, consumers are making their voices heard. They care about the environment, and they want the brands they support to share that concern.
As marketers, we have a responsibility not only to this audience, but to the planet itself. A commitment to sustainability – to limiting carbon footprint, to using recycled materials – is a vital part of a brand’s communication strategy. And as you approach marketing your sustainability efforts, remember these four vital pillars:
read more at: https://www.jschmid.com/blog/marketing-sustainability/