Results from a recent U.S. consumer survey suggest that the majority of Americans agree that print and paper can be a sustainable way to communicate when produced and used responsibly. In fact, it seems many people distrust and are not swayed by corporate green claims used to promote online services over paper. See below for my five favorite results from the June 2016 Toluna survey. 1. 88% agree that when forests are responsibly managed it is environmentally acceptable to use trees to produce products such as wood for construction and paper for printing (81% of 18 to 24 year olds). This is my favorite one! It tells me the large majority of Americans accept the use of trees as a renewable resource to make forest products - as long as it is done responsibly, i.e. by using sustainable forest management and best practices. Great news! It’s no wonder that “go paperless – save trees” claims may be lost on most consumers, even millennials. Not only are these type of claims misleading (for more on that click here) but I would also argue that they are an ineffective marketing startegy. In fact, they probably make most people skeptical or cynical of the real corporate goal…see stat below! - click on Read More below for the rest of the story
Metsä Board, part of Metsä Group, has achieved leadership status in the materials sector of the CDP’s 2015 Forest programme. One hundred and eighty companies globally responded to CDP’s forests information request, out of which nine were awarded a leadership status. This follows swiftly on the news that Metsä Board has also been recognised for its management in water security and climate change by the CDP.
CDP launched its 2015 Global Forest Report at the Global Landscapes Forum in Paris, coinciding with UN’s Climate Change Conference, December 2015.
CDP, formerly Carbon Disclosure Project, is an international, not-for-profit organization providing the only global system for companies and cities to measure, disclose, manage and share vital environmental information. CDP works with market forces, including 822 institutional investors with assets of USD 95 trillion, to motivate companies to disclose their impacts on the environment and natural resources and take action to reduce them. More than 5,500 companies disclosed environmental information through CDP in 2015. CDP now holds the largest collection globally of primary climate change, water and forest risk commodities information and puts these insights at the heart of strategic business, investment and policy decisions. Please visit www.cdp.net or follow us @CDP to find out more.