P&G Says It’s ‘Not The Time’ To Pull Back On Marketing Spend (mediapost.com)

CPG behemoth P&G saw its stock value increased today on the strength of its earnings report for the quarter ending with December, 2023, which included a 4% increase in organic sales.

The company made it clear it considers its marketing investments an important ingredient in its growth. In an investors relations call, P&G Chairman, President and CEO Jon Moeller described the company’s strategy as being focused on “superior innovations that are driven by deep consumer insights.” He cited products such as Charmin Smooth Tear Ultra Soft and the Gillette Labs razor as examples of such innovation.
more at: https://www.mediapost.com/publications/article/392910/pg-says-its-not-the-time-to-pull-back-on-marke.html

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