At this time, all mailing promotions are proceeding as scheduled with no changes. We will continue to evaluate existing and upcoming promotions in light of the rapidly changing circumstances due to COVID-19. If changes to an existing or upcoming promotion occur, notice will be provided in an Industry Alert and posted here, on our main PostalPro Promotion page: https://postalpro.usps.com/promotions Building upon the success of the Promotions Calendars over the last few years, the Postal Service has developed a Promotions Calendar for Calendar Year (CY) 2020. The 2020 Promotions continue to encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of a physical mailpiece. This in turn can drive higher response rates and increase the overall return on the mailer’s investment in mail. By encouraging the use of technologies integrated in mail, the Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail, thereby ensuring long-term product growth.
Just about all digital marketing channels are less effective than they were a year ago, largely because of privacy regulations, judging by the State of B2C Conversational Marketing, a study released Thursday by Spectrm.
Of the B2C marketers polled, 90.75% have seen channels decline, including these:
Email marketing — 10.2%
Influencer marketing — 11.5%
SMS marketing — 10.2%
Social media marketing — 16.7%
Retargeting — 8.0%
Search advertising — 8.2%
Display advertising — 10.0%
SEO — 8.0%
Affiliate marketing — 7.7%
Skip: we’ve not seen any channels decline — 9.2%
One problem is privacy — 59% of marketers say that the issue and the regulations have caused channels to become less effective. And 41% said collecting zero-party data is more important than ever to them, while 29% disagree.
much more at: https://www.mediapost.com/publications/article/375097/privacy-rules-make-email-and-other-digital-channel.html