Disruptive Catalogs: Win Your (Ad) Campaign (jschmid.com)

Dilly dilly.
I’m lovin’ it.
Get a Mac.

Why is it so easy to rattle off the brands that introduced us to these catchphrases? Because Bud Light, McDonald’s and Apple are among the best at telling stories, catching us off guard and even making us laugh. They understand the power of a campaign and how disruptive a “big idea” can be. And how powerful it can be—helping us consider their products for the first time, or again in a whole new way.

But for a campaign to reach—and disrupt—the most people, it must be executed across all touchpoints (in digital and in print). Which means your latest campaign absolutely belongs in your catalog. And not just on the opening spread. A catalog gives your brand multiple opportunities to separate itself with a big idea, and I’ll take you through three examples to prove it.

See all 3 at: https://www.jschmid.com/blog/disruptive-catalogs-part-4/

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