Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting (

The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday morning, would effectively prohibit companies from serving ads to people based on their web browsing activity.

The latest iteration of the American Data Privacy and Protection Act prohibits companies from collecting or processing “sensitive” data — including information about people’s online browsing behavior — for ad purposes.

Specifically, the measure’s definition of sensitive data includes “information identifying an individual’s online activities over time and across third party websites or online services.”
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