“By 2020, Millennial spending power will surge to an estimated $1.4 trillion – just as they are reaching key life milestones such as getting married, purchasing a home and becoming parents,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “It is critical for marketers in these industry segments to capture the attention and influence of these consumers early on in their buying journey.” Key findings from the research are: • Even though Millennials are the most digital-savvy generation, surprisingly more than half ignore digital advertising, and instead pay the greatest attention to direct mail and print advertising. • More than half of Millennials read retail email, more than any other type of email marketing. • Fewer than 1 in 10 Millennials based a purchase decision on what’s happening in a social network. • Nearly half of Millennial mobile users discovered new brands by following, liking, pinning or tweeting information on social media. • Millennials are cost-conscious multichannel consumers who actively shop from catalogs and retail inserts using print and mobile coupons. • Nearly half of Millennials made a purchase because of something they read about in a magazine.
R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications services, today announced the launch of a comprehensive solution, Onsite Marketing Services, which enables retailers to seamlessly manage the design, ideation, procurement, and installation of store signage and fixture solutions.
Ideal for growing retailers with a network of regional locations, vehicles, and/or franchisees, RRD’s solution offers retailers access to a full suite of in-sync, in-store marketing support, including managing installation, permanent/semi-permanent procurement, site surveys, and store audits. Small staff sizes, multiple vendors, and nonconforming store profiles pose significant barriers for retailers to achieve their marketing vision. By working directly with RRD’s local and regional resources able to manage, coordinate, and schedule signage deployment and setup, the solution effectively reduces the burden on both marketing teams and store associates while improving brand compliance and enhancing the in-store experience.
“Throughout the pandemic, store communications and compliance have become increasingly important as retailers seek to communicate new messages to consumers, from social distancing and other safety measures to new methods of shopping like curbside pickup,” said Toni Thompson, President, RRD Retail Solutions. “Managing the evolving market demands and accelerated tempo for new signage can be challenging for small and mid-sized retailers. This solution leverages our scale to better serve localized needs, saving time and money without sacrificing quality or reliability, and while maintaining existing vendor relationships.”
Onsite Marketing Services offers access to certified installers and nationwide reach to support full project execution – from individual store preparation to onsite implementation and post-installation reporting and tracking. Multiple retail sectors can benefit from this solution, including quick-serve restaurants, home improvement stores, automotive dealerships, hospitality properties, grocery/convenience stores and more.