RRD’s CustomPoint® Portal Provides Tailored Marketing Materials for Wizards of the Coast’s Premium Retailers

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, enabled Wizards of the Coast (Wizards) to supply key retailers with customized, launch-specific marketing materials. The partnership increased new product launch visibility and won the award for “Most Innovative Supplier of the Year” at the 2022 Toy and Game International Excellence (TAGIE) Awards.

Wizards is a family of studios specializing in building role-playing, trading card, and digital games for all genres of players. With a focus on community, they partner with more than 6,000 local game store retailers through the Wizards Play Network (WPN) to bring products like Magic: The Gathering and Dungeons & Dragons to players around the world.
more at: https://investor.rrd.com/news/news-details/2023/RRDs-CustomPoint-Portal-Provides-Tailored-Marketing-Materials-for-Wizards-of-the-Coasts-Premium-Retailers/default.aspx?_ga=2.212559188.1747791800.1680783321-366441714.1654518262&_gl=1h7j9ut_gaMzY2NDQxNzE0LjE2NTQ1MTgyNjI._ga_2DQDYY9CC3*MTY4MDg2OTI2Ni4xODQuMC4xNjgwODY5MjY2LjYwLjAuMA..

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