RRD’s CustomPoint® Portal Provides Tailored Marketing Materials for Wizards of the Coast’s Premium Retailers

It’s difficult for marketers to adapt to most changes, especially those who have concerns about losing the ability to measure and track advertising campaigns. Attribution and measurement will look very different. “It’s been a good run for the cookie,” said Patrick Gut, vice president of U.S. at Adlook, an enterprise demand-side platform (DSP) focused on brand growth. “But when thinking through privacy concerns and legislation, it’s not about finding a transition away from browser tracking cookies, but finding a new way for digital marketing to operate.” The roots of Adlook, which launched in the U.S. about 1.5 years ago built on GDPR standards, originate from RTB House Group, a Polish advertising-technology company that specializes in targeted advertising.

If you want your business to survive in the coming months, focus is the name of the game. Consider conducting an omnichannel audit, an in-depth review of your business that will allow for the creation of a blueprint you can act on with focus rather than fear. A focused audit does not have to cost you anything more than time, mental energy and a collaborative attitude. Just remember that success is not immediate, and you must critique each of the silos within your business. Most companies begin by auditing their selling channels. Instead, you should go back to the basics. What are the ingredients of a successful direct marketing program? Veteran marketers would say it covers three categories: 1) marketing strategy 2) the offer and 3) creative, and we would agree! However, there’s an initial, critical component missing. As it’s the key foundation to any marketing effort, we must start with brand FIRST, prior to discussing and auditing those classic three.

Two Sides has written to the German retail group REWE about making misleading statements concerning the environmental impact of print communications. Two Sides, the global organisation dedicated to promotion of the sustainability of print, paper and paper packaging, has written to REWE following the German retail group’s published decision to cease production of its weekly promotional paper flyers from 1st July 2023. In a press release published in July 2022, REWE stated that: “This will have a huge impact on the environment, climate, and the sustainable use of resources, saving more than 73,000 tonnes of paper, 70,000 tonnes of CO2, 1.1 million tonnes of water, and 380 million kWh of energy per year.” Two Sides believes that these statements are sensational and misleading in terms of their environmental claims and the statistics used.