Direct-to-Consumer Landscape: How Challenger Brands Disrupt, Delight, and Drive Action

In the direct-to-consumer landscape, brands should employ an optichannel strategy to stand out, but it’s important to ensure that once a brand has a consumer’s attention, they make it worth their time. In this session, J.Schmid President Brent Niemuth will discuss:
• What brands that lead the way have in common
• Three important characteristics that set successful direct-to-consumer brands apart
• A look at some case studies of brands driving action through optichannel strategies
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