RRD Announces New Solution to Help Retailers Better Customize In-Store Marketing Materials
R.R. Donnelley & Sons Company introduced a retail solution that streamlines the process of creating in-store promotional materials, while reducing production time and labor costs. Through its work for 52 of the National Retail Federation’s top 100 retailers, RRD found that many retailers still rely on manual processes for creating their visual merchandising materials for floor displays, aisle end caps, window signage, and more. This entails everything from creating the design of materials and converting files from one format to another, to proofing and editing – tasks which are all time and labor intensive. To solve these challenges, which are particularly acute in today’s environment, RRD developed Variable Content Automation for Retail. This new offering enables companies to create tailored-to-location marketing kits while cutting the project cycle from as many as 15 steps down to as few as four.