Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada – and engagement with large utilities, banks and insurers in January and February has set the pace for millions more in 2023.
So far this year, seven additional companies representing 40 million customers have removed “go green, go paperless,” “go paperless, protect the environment” and similar claims from their marketing communications.
read more at: https://twosidesna.org/US/40-million-more-consumers-now-safeguarded-from-anti-paper-greenwashing/?utm_medium=email&utm_campaign=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing&utm_content=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing+CID_d951efbd5faf8351249962120ae9e50c&utm_source=Email%20marketing%20software&utm_term=READ%20MORE
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M.Sc. (Tech.), MBA Riikka Joukio is appointed Metsä Group’s SVP, Climate and Circular Economy as of 5 December 2019. She reports to Jari Voutilainen, SVP, Corporate Affairs.In her new role, Joukio supports Metsä Group’s cooperation with key societal stakeholders and acts as the Group’s representative in climate change and circular economy related working groups and forums.
Looking for a little roadster made from wood? Your wait is over, with the award-winning Setsuna concept car by Toyota.
Built almost entirely from Japanese cedar, which came exclusively from an SGEC-certified forest owned and managed by Sumitomo Forestry Co., Ltd., the car will last for generations. SGEC – the Sustainable Green Ecosystem Council – is the PEFC endorsed national forest certification system for Japan. “It is wonderful to see such a beautifully designed car with serious environmental credentials, and we are delighted with their choice to use wood from an SGEC-certified forest,” said Ben Gunneberg, CEO of PEFC International. “The use of wood in construction is becoming increasingly relevant. Wood materials not only offer unique construction solutions, but if sourced sustainably from a certified forest, can also help prevent the overexploitation and degradation of the world’s forests.” click Read More below for more of the story
“When we began the last revision of our Sustainable Forest Management Standard, we noticed how much the Chilean society and the forestry sector had developed during these years,” he explains. “This meant that the expectations regarding the use of natural resources had achieved much higher levels that needed to be properly addressed. Many different stakeholders with different points of view participated in the discussion of the requirements.” “Although the Certfor standard addressed the main issues of the day, sustainable development is a continuous process. New social, environmental demands arise over time. This implies that the standards must evolve, too, to address those new issues.”