UK food market first as Mondi launches new recyclable paper-based packaging with Veetee

Mondi, a global leader in sustainable packaging and paper, is bringing paper-packed dry rice to the UK for the first time, by collaborating with award-winning rice supplier Veetee.

Veetee’s new rice packaging has been created using Mondi’s FunctionalBarrier Paper, providing a safe, secure and strong alternative to the industry standard plastic packs. Veetee and Mondi are the first in the UK to launch a paper-based alternative for dry rice, customised in direct response to consumer demands for more sustainable packaging.

Mondi uses its customer-centric approach to evaluate the needs of the product, customer and consumer to deliver a fit-for-purpose solution – using paper where possible and plastic when useful. The company provided a full in-house solution for Veetee – sourcing certified renewable material, producing the certified kraft paper, add barrier functionality and printing it before delivering the final paper-based reels to Veetee for conversion and filling.

The two companies collaborated closely on the whole creation process: as with all food products, the barrier properties for the packaging needed to be suitable for the contents, in this case providing protection against moisture and ensuring a long shelf life. Several trials were carried out to ensure the result was a truly customised solution that worked on all counts, while supporting Veetee in their mission to reduce plastic and make packaging recyclable.
https://www.mondigroup.com/news-and-insight/2023/uk-food-market-first-as-mondi-launches-new-recyclable-paper-based-packaging-with-veetee/

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