The Innovation Centre for biomaterials will host research, application, business development and strategic marketing under one roof. By creating renewable solutions and products from second-generation biomass, such as wood, in order to replace fossil-based products, the centre is addressing societal problems such as climate change, increased urbanisation as well as water and land use issues. “The Innovation Centre in Stockholm is another important step on the road to Stora Enso’s transformation into a renewable materials company. It will help us build on our long, worldwide tradition in forestry, which – when coupled with access to sustainable raw materials and our expertise in fibres – gives us an excellent starting point for creating solutions that will benefit our customers and end-users in various industries and markets,” says Karl-Henrik Sundström, CEO at Stora Enso.
Hundreds of wishes drawn in sand wound their way through the forest in celebration of the International Day of Forests.
This spectacular art action marked the conclusion of the nationwide Wunschwald (or Forest of Wishes) campaign by PEFC Germany. People from around the country were invited to share their personal wishes for the forests of the future, and international action artist Gijs van Bon brought the most popular wishes into reality.
“It’s important that the wishes are written here so they can be read and they can be recognized by other people,” said Gijs van Bon. “If they recognize a wish, they might also join in and make that wish true.”
“My wish for the forest is that there is more forest around us and that the forests are more natural with more diversity of trees, so that people can enjoy the calm and the stillness more.”
50 well-chosen wishes also played an important role one day later when in PEFC Germany’s Forest Capital Brilon (North Rhine-Westphalia) children planted several new trees in a “Generationenwald” (“generation forest”). You can even take a walk through the wishes on Google Street View!
The campaign has since been nominated for the German Prize for Online Communication 2017!