2024 Begins On An Upward Note, U.S. Ad Market Posts Best January Ever (mediapost.com)

Two thousand twenty four has gotten off on an upward start, with U.S. ad spending rising 4.3% over January 2023, according to just-updated data from Guideline’s U.S. Ad Market Tracker.

Sequentially, January was the 10th consecutive month to post a gain, signaling an end to the U.S. ad recession beginning with the second quarter of 2023.

The momentum continues to come from smaller ad categories, which in aggregate, rose 5.3% over January 2023, which compares with an aggregate gain of 3.7% for the top 10 ad categories.
more at: https://www.mediapost.com/publications/article/393863/2024-begins-on-an-upward-note-us-ad-market-post.html

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