Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure their email marketing efforts are well-prepared, strategic, and effective.
Here are some key areas to focus on during your holiday email program review:
- Ensure that your automated feeds are actually on and working.
- Abandon cart emails have one of the highest engagement and conversation rates.
- Is your ESP capturing all abandoned cart / browse emails?
- Incorporate a first-time buyer nurture series.
Click Read More below for additional insight.
https://cohereone.com/is-your-email-program-ready-for-a-competitive-holiday-season/?utm_medium=email&_hsmi=277564155&_hsenc=p2ANqtz-96fU6CwoHgOK_VDuctDF4_LB6Y8T2iKlzhTwotht5tBpl7Je5p8z49dVlSEkmDrNSq8BiJHy0DVZfMkO1e3vjrXz6Ca2zCtrlFeoP43uEEU4PHSvk&utm_content=277564155&utm_source=hs_email
Related Posts
We spend a good deal of our marketing efforts incenting customers to be loyal to us; to be our brand advocates. But doesn’t loyalty go both ways? Don’t we, in turn, need to demonstrate our commitment to our customers? It’s a two-way street, after all—a dialogue. One way to display your commitment—or loyalty—to your customers is to show them you know them: who they are, where they are, what they buy, and what they want. We all experience this kind of dialogue daily online: ads served up to us reflect our searches from 5 minutes ago; recommender engines tell us what else we’d like based on what is in our baskets. These days, it’s expected. Ubiquitous, almost. But what about in print? I’d posit that sending a targeted, relevant print mail piece audience conveys a more authentic investment to your customer. The real impact comes from using data and understanding your customers’ behavior. Variable data printing allows us to create powerful, relevant direct mail that speaks to individuals on a truly 1:1 basis. Personalization allows us to move beyond mass mailings and “spray-and-pray” direct mail. Instead, we can create messages and offers based on customers’ demographics, preferences, and histories… and show them we know them. Let’s revisit a few ways to consider showing your customers you know them in print. I’ve written about them before: they are the Three Ps. read more at: https://www.jschmid.com/blog/show-them-you-know-them/
Agencies and clients agree that research-driven customer insights play an important role in the development of effective marketing and creative campaigns. At the same time, I’ll bet relatively few think of research as a creative process or discipline. The fact is, all research is (or should be) creative. The best researchers approach their work with an open and creative mindset that skillfully uncovers the information to successfully drive creative development. The constraints of time and budget—facts of life in the business world—should never be an excuse for missing out on insights that support business growth and lead to game-changing creative campaigns. much more at: https://www.jschmid.com/blog/all-research-is-creative/
The U.S. Ad Market Tracker rose 2.5% in May -- the first expansion in 11 months. The expansion compares with the year-ago period that was only up modestly and is the best May since Standard Media Index began tracking it. The growth is the first material sign that the U.S. ad marketplace is pulling out of a recession that began in July 2022, based on the SMI data, which is derived from a pool of actual ad spending processed by the major agency holding companies and independent media services agencies.