Bill That Would Outlaw Behavioral Advertising Advances To House Floor (

Lawmakers in the House Energy and Commerce Committee on Wednesday voted 53-2 to advance a sweeping bipartisan privacy bill that would outlaw a common form of online behavioral ad targeting.

The version of the American Data Privacy and Protection Act approved Wednesday would prohibit companies from collecting or processing data about web users’ online activity across sites and over time for ad purposes. That ban would effectively prevent companies from serving ads to web users based on their browsing activity.

Rep. Frank Pallone (D-New Jersey), who was among the bill’s authors, stated Wednesday that the measure “puts people back in control of their data.”

Major ad industry organizations including Privacy for America, the Association of National Advertisers and the Interactive Advertising Bureau opposed the bill, argued in a Tuesday letter to lawmakers that the provisions regarding cross-site tracking “would stifle that data-driven economy by prohibiting the collection and use of basic demographic and online activity data for efficient, responsible advertising.”
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