We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and consumer services sector has not. I’ll try to be as diplomatic as possible here – if there’s one thing Americans don’t like, it’s being told what to do. We tend to think of ourselves, our families, and our immediate communities – and probably in that order – as the best sources of information. State and federal guidelines tend to (at least initially) be met with resistance, especially when those guidelines affect one’s ability to earn a living, visit with family and loved ones, or eat a meal indoors at a restaurant. What the pandemic has revealed is simple: culture matters. Congregating limitations and business closure edicts, and the delay in loosening them, have put our culture on ice. Although, not entirely. read more at: https://cohereone.com/the-pandemic-matters-of-culture-and-why-direct-to-consumer-brands-are-thriving/
Colorado Governor Jared Polis has signed into law a privacy bill that will require companies to honor people’s requests to opt out of targeted advertising — including requests that consumers make through browser settings or other global mechanisms.
With the move, Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization.
Colorado’s “Protect Personal Data Privacy” (SB 21-190), signed Wednesday and slated to take effect in July of 2023, obligates companies to allow state residents opt out of the processing of their personal data for ad targeting.
Personal data includes information that’s “linked or reasonably linkable” to identified or identifiable individuals — which covers a great deal of data used for personalized ads.
more at source: https://www.mediapost.com/publications/article/364919/colorado-governor-signs-privacy-law-giving-consume.html