Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting (mediapost.com)

We’ve spent the last several weeks bringing you tips and tools to create a campaign that’s not only exciting, but memorable. Because regardless of your goal – changing perception, creating brand awareness, boosting social media engagement or reactivating lapsed customers – nothing will happen if your campaign fails to grab attention and leave customers with a clear takeaway. So now that you’re armed with the info you need (see Campaign Building Blocks, Parts 1-5), let’s dive into a few of the best ones. Which B2C and B2B brands have been successful in delivering killer campaigns that connect on a basic, human level? Grab your coffee (or cocktail, depending on what time you’re reading this) and we’ll take you through three well-executed examples. see the top 3 at: https://www.jschmid.com/blog/campaign-building-bloacks-killer-campaigns/

The ad industry is urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the “Global Privacy Control” -- a universal opt-out tool developed by privacy advocates. That mandate, which was announced earlier this month in a frequently-asked-questions response, “will cause confusion for consumers and businesses, rather than effectuating genuine user choices,” the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other groups say in a letter sent Wednesday to Bonta. California's privacy law gives consumers the right to learn what personal information has been collected about them by companies, have that information deleted, and opt out of the sale of that data to third parties.

Three online advertisers are suing Google for allegedly violating antitrust laws by monopolizing "digital advertising markets." “Google leveraged its stranglehold on online search and search advertising to gain an illegal monopoly in brokering display advertising on other companies’ websites,” the marketers allege in a class-action complaint filed last week in U.S. District Court for the Northern District of California. The case was filed on behalf of Washington, D.C. tour company Grand Atlas Tours, Delray Beach, Florida-based Prana Pets (which sells herbs for dogs and cats) and the San Francisco law firm Hanson Law. They claim Google “achieved this market dominance in part by acquiring rivals in the online advertising space, conditioning access to its search-results data and YouTube video advertising platform upon the purchase of its separate display advertising services, and ensuring those systems were not compatible with those of its competitors in online advertising."