The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products.
The print and paper industry is surrounded by myths, many of which are rooted in historical misconceptions about paper’s impact on forests. The need to bust these myths and raise awareness of paper’s sustainability is now more important than ever.
When consumers were asked to rate several industries/activities and which they believe has the most impact on forests, paper and pulp came out as the least damaging. 49% of European consumers believe that energy/wood fuel has the most impact on forests, up from 47% in 2021. 47% believe urban development (building houses or cities) has the most impact, 45% palm oil plantations and construction/timber, and 37% believe agriculture/farming/cattle raising has the most impact. By comparison, only 36% of European consumers believe paper and pulp was the most impactful, a decrease from 45% in 2021.
more at: https://www.twosides.info/uk/2023-consumers-perceive-paper-less-impact-on-forests?utm_medium=email&utm_campaign=TSUK%20-%20Trend%20Tracker%20PR4&utm_content=TSUK%20-%20Trend%20Tracker%20PR4+CID_237e224cb71e5e1ceb3351f584c30911&utm_source=Email%20marketing%20software&utm_term=Read%20More%20Here