Four Expectations of the Post-Pandemic Consumer (And How to Meet Them) []

There’s a lot to look forward to in 2021. With wide-spread vaccination on the horizon, relative relief from the global pandemic is close at hand. But even with a new layer of safety added to the retail shopping experience, one factor remains irrevocably changed — the consumer.

The numbers back this. More than 65% of consumers intend to continue new buying behaviors acquired due to the pandemic during the post-vaccine era, according to one recent study. Another survey reveals that 56% of consumers plan to use BOPIS (buy-online-pickup-in-store) after the pandemic ends.

While retailers ready themselves to meet the post-pandemic consumer online and in-store, one thing is clear. Retail success in the post-pandemic era isn’t so much about where you serve your customers as it is about how you create authentic, personalized omnichannel experiences that transcend the limits of your digital and physical touchpoints and create lasting brand loyalty.
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