Chief executive officers of 51 businesses, including AT&T, Amazon, Comcast and the Interpublic Group, are calling for Congress to pass a federal privacy law that would preempt state laws, including new measures in California. “Consumers should not and cannot be expected to understand rules that may change depending upon the state in which they reside, the state in which they are accessing the internet, and the state in which the company’s operation is providing those resources or services,” the CEOs say in a letter sent Tuesday to leaders of the House and Senate. “Now is the time for Congress to act and ensure that consumers are not faced with confusion about their rights and protections based on a patchwork of inconsistent state laws.” The company executives say they are supporting an approach outlined last year by the Business Roundtable, an organization representing more than 200 CEOs.
I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and advertising, there are in fact copy formulas you can use to disrupt and drive consumers to buy what you sell.
The best formulas are easily remembered, quickly mastered, and can be used by novice and experienced writers alike. Knowing them can help you create copy that’s twice as effective, in about half the time. Formulas can also offer a boost when writer’s block sets in or help validate your work when you need a final gut check. Oh, and the reason they’re called formulas? Because they work!
FORMULA #1: AIDA = Attention, Interest, Desire, Action;
FORMULA #2: THE FOUR Cs = Clear, Concise, Compelling, Credible;
FORMULA #3: FAB = Features, Advantages, Benefits
get the details at: https://www.jschmid.com/blog/words-that-work-3-copywriting-formulas/