Words That Work: 3 Copywriting Formulas

I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and advertising, there are in fact copy formulas you can use to disrupt and drive consumers to buy what you sell.

The best formulas are easily remembered, quickly mastered, and can be used by novice and experienced writers alike. Knowing them can help you create copy that’s twice as effective, in about half the time. Formulas can also offer a boost when writer’s block sets in or help validate your work when you need a final gut check. Oh, and the reason they’re called formulas? Because they work!

FORMULA #1: AIDA = Attention, Interest, Desire, Action;

FORMULA #2: THE FOUR Cs = Clear, Concise, Compelling, Credible;

FORMULA #3: FAB = Features, Advantages, Benefits
get the details at: https://www.jschmid.com/blog/words-that-work-3-copywriting-formulas/

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