Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change (mediapost.com)

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old methods.

Google Ads Data Manager — the measurement tool announced Wednesday — will become available in Google Ads early next year. The product roadmap includes rolling it into other Google platforms as the company continues to streamline the management and use of first-party data.

Advertisers will learn about connecting data sources and ensuring consumer data privacy as the advertising industry heads into the new year, and Google deprecates third-party cookies for 1% of Chrome users globally in the first quarter of 2024.
more at: https://www.mediapost.com/publications/article/390080/google-introduces-ad-measurement-tool-privacy-san.html

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