Institute For Ad Ethics Expands Into Greenwashing (mediapost.com)

The Institute for Advertising Ethics (IAE) is expanding its role with a new program focused on the ethical use of environmental claims in advertising.

The initiative, which expands on seminal discussions and webinars the IAE has hosted on potential ad industry liabilities related to greenwashing, is part of a new institute charter for greenwash prevention.

The move expands on a variety of ethical education, training and certification programs related to advertising ethics, including the use of data, consumer targeting and messaging, and comes as the ad industry has been confronting liabilities for harmful marketing in other categories, including the opioid crisis.
more at: https://www.mediapost.com/publications/article/393692/institute-for-ad-ethics-expands-into-greenwashing.html

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