Part 2: Leveraging credible climate action for business success

The I Want To Be Recycled campaign, a national initiative between Keep America Beautiful, Stamford, Connecticut, and the Ad Council, with offices in New York City and in Washington, have announced a new partnership with Best Buy, Richfield, Minnesota, designed to remind consumers to recycle shipping and product packaging during the winter holiday season. The initiative will include customized packaging design that emblazons "I Want To Be A Pizza Box. Recycle Me." on all orders shipped from BestBuy.com and drives consumers to learn how to properly recycle at www.IWantToBeRecycled.org. The boxes that incorporate this messaging will be used to ship Best Buy products nationwide starting in November 2016. Best Buy also will promote this partnership with Keep America Beautiful across social channels upon launch. The I Want To Be Recycled campaign is designed to educate and engage people to understand the how, what, where and why of recycling, demonstrating in an array of ways and through varied platforms that individuals can “Give Your Garbage Another Life.”

Recent studies show that a majority of shoppers care not only about what goes into their foods and beverages, but also about the packaging materials that protect those products. For these shoppers, words like “renewable,” “recyclable,” and “responsible” are linked to personal health and sustainable lifestyles. But do these words influence consumers’ brand loyalty and decisions about the products they purchase? click Read More below for additional detail

Our Plymouth Mill has taken another step toward a more sustainable future thanks to the success of a recent resource conservation project. Just one year after the installation of a cooling tower and new heat exchangers, the mill’s closed-loop system for heating process water has exceeded expectations by dramatically reducing daily water consumption and fuel costs. Last May, the team installed a cooling tower and two large heat exchangers to reclaim waste heat from the mill and use it to reduce steam consumption. While the resource conservation project was originally expected to eliminate the use of about 11 million gallons of river water per day, Operations Manager David Council says the system is performing better than expected, saving approximately 18 million gallons of water per day. Before the team installed the new equipment, the mill used water from the nearby Roanoke River to cool mill processes. The mill returned the water to the river in the same condition, only slightly warmer. With the addition of the cooling tower and heat exchangers, the mill now has a closed-loop system that reclaims heat from the mill’s evaporation equipment and transfers it to process water. The reclaimed heat reduces the mill’s steam load, which means it burns less fuel in the boilers to make steam.