The Enduring Popularity Of Print

Print continues to be the preferred media for magazine and book readers, challenging conventional industry thinking that digital is dominant.

There’s little doubt that the global media and publishing industries are putting a lot of effort into pushing readers online. Whether it’s books, magazines, newspapers or advertising, the vast majority of investment is being made into the virtual rather than the physical, with companies focusing solely on digital at the expense of print.

But it seems that readers are pushing back against the rising swell of digital content, continuing to show love for the traditional format and its many benefits. This love has been demonstrated in a number of recent studies, which show the enduring popularity of print magazines around the world and record-breaking figures for print book sales.

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