The Power of Emotion

In Episode #20 of the Millennials in Print Podcast, Alex Krupski and Jake Hoffman from Arandell chat with Brent Niemuth, President and Chief Creative Officer at J.Schmid. Tune in as they chat about the evolution of print, Humanity Marketing, and why the catalog is still a highly effective tool in today's marketing mix. Watch Video at: https://www.jschmid.com/millennials-in-print-with-brent-niemuth/

Harry Quadracci founded the company 52 years ago this month. Harry’s son, Joel, is now CEO. He took over in 2006, as print continued its slow decline and before the great recession upended the global economy. “I did everything my father told me not to do, which was go public and buy broken down printing companies,” Quadracci told Adweek during Cannes Lions last month. It was Quadracci’s first time at the Festival of Creativity where the intersection of creative, brand, platform and production merge. It’s also the intersection Quad aims to transect with a rebrand resulting from a 15-year transformational journey. “For us, it was we better become the consolidator, or the consolidating is going to be done to us,” Quadracci said. While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.

As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we're faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal? How do we turn them into brand advocates? Want to create brand loyalty? Think of marketing, branding, and customer experience differently. Watch video at: https://www.jschmid.com/blog/the-holy-grail-brand-loyalty/